Digital Marketing Bootcamp

Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need!

When: Tuesday 6th March 2018

Where: Bannview E205/206, Ulster University Coleraine, BT52 1SA

Time: 8.45am - 1.15pm

Cost: £15 per person

Agenda

 

8.45am - 9.10am Registration, tea & coffee

9.10am - 9.45am Driving business growth through Digital Marketing

 

9.45am - 10.30am What's Hot in Social Media 2018

10.30am - 11.00am Break

11.00am - 11.45am Video Marketing Quick Start

11.55am - 12.40pm Selling on Instagram

12.45pm - 1.15pm Closing Session - DIY Design like a pro for Social Media, lunch, key takeaways, top tips and free tools

Session Details

  1. Driving business growth through Digital Marketing (Trainer: Debbie Rymer)

  • The State of Digital in 2018

  • How can we use digital marketing to achieve business goals

  • Winning Campaigns to inspire you

  • Customer personas (What are they and why do we need them?)

2. What's Hot in Social Media 2018 (Trainer: Emma Gribbon)

  • The craft of creating great content

  • The latest tools, trends and tips for finding and engaging with customers

  • Content tips for Linkedin for B2B

  • Content tips and techniques for Facebook

3. Video Marketing Quick Start (Trainer: Emma Gribbon)

  • Getting Started using just your Smartphone

  • Equipment you need

  • The 5 Steps to create your first piece of video content

  • Edit your video, add title, text and music

4. Selling on Instagram (Trainer: Daniel McCarry)

  • How to setup an Instagram account from scratch

  • The differences between personal and business accounts

  • What to post, when and why

  • How to research and use the best hashtags

  • How to proactively grow your Instagram audience

  • How to sell using Instagram

5. DIY Design like a pro for Social Media (Trainer: Debbie Rymer)

  • Tools and techniques to design your own graphics for social media

  • How to create great cover pictures, visual posts and infographics that drive action

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Causeway Chamber of Commerce and Industry
3rd Floor River House

Castle Lane

Coleraine, BT51 3DR

T: 028 7034 3111

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