Digital Marketing Bootcamp
Do you work for a small company or a start-up, and handle all things digital on your own? Then this bootcamp may be just what you need!
When: Tuesday 6th March 2018
Where: Bannview E205/206, Ulster University Coleraine, BT52 1SA
Time: 8.45am - 1.15pm
Cost: £15 per person
Agenda
8.45am - 9.10am Registration, tea & coffee
9.10am - 9.45am Driving business growth through Digital Marketing
9.45am - 10.30am What's Hot in Social Media 2018
10.30am - 11.00am Break
11.00am - 11.45am Video Marketing Quick Start
11.55am - 12.40pm Selling on Instagram
12.45pm - 1.15pm Closing Session - DIY Design like a pro for Social Media, lunch, key takeaways, top tips and free tools
Session Details
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Driving business growth through Digital Marketing (Trainer: Debbie Rymer)
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The State of Digital in 2018
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How can we use digital marketing to achieve business goals
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Winning Campaigns to inspire you
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Customer personas (What are they and why do we need them?)
2. What's Hot in Social Media 2018 (Trainer: Emma Gribbon)
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The craft of creating great content
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The latest tools, trends and tips for finding and engaging with customers
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Content tips for Linkedin for B2B
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Content tips and techniques for Facebook
3. Video Marketing Quick Start (Trainer: Emma Gribbon)
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Getting Started using just your Smartphone
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Equipment you need
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The 5 Steps to create your first piece of video content
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Edit your video, add title, text and music
4. Selling on Instagram (Trainer: Daniel McCarry)
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How to setup an Instagram account from scratch
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The differences between personal and business accounts
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What to post, when and why
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How to research and use the best hashtags
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How to proactively grow your Instagram audience
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How to sell using Instagram
5. DIY Design like a pro for Social Media (Trainer: Debbie Rymer)
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Tools and techniques to design your own graphics for social media
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How to create great cover pictures, visual posts and infographics that drive action