NI entrepreneurs could win investment as pitch competition returns for its second year
Published on:July 28, 2025

Entrepreneurs across Northern Ireland have the opportunity to win up to £6,000 in investment for their business idea as Go Succeed’s Ultimate Pitch returns for its second year.

The competition, first launched in 2024 by the government-backed enterprise support service, is open to individuals, businesses, and social enterprises of all sizes and in every sector.

Local heats will take place across each of Northern Ireland’s 11 council areas, with entrants making the ‘ultimate pitch’ to a panel of judges.

Heat winners will progress to the final, with an overall winner announced at a special event in Seamus Heaney HomePlace in Bellaghy.

Cllr Frances Burton, chair of Mid Ulster District Council, said: “As Seamus Heaney once said, ‘If you have the words, there’s always a chance you’ll find the way’. That’s the essence of The Ultimate Pitch – giving entrepreneurs the platform to find their voice, tell their story, and secure the support they need to bring their business ideas to life.

“Whether you’re a first-time founder, a growing social enterprise, or an established business with a bold new idea – we want to hear your pitch.”

In addition to an overall winner who will receive the Go Succeed Ultimate Pitch Award, individual prizes will include the Go Succeed Impact Award for the best social enterprise, the Go Succeed Inclusive Entrepreneurship Award, and the Go Succeed Rising Star Award for the most inspiring 16–25-year-old entrepreneur.

Meanwhile, members of the public will have the opportunity to vote for their favourite finalist to win the People’s Choice Award.

The inaugural Ultimate Pitch winner was Gemma McAllister, based in Carrickfergus, who is behind adaptive clothing brand WearMatter.

McAllister said: “Winning The Ultimate Pitch was a huge moment for me – not just for the investment, but for the exposure and belief it gave me in my business. 

“The support from Go Succeed helped me to take my business to the next level, and I’d encourage anyone with a business dream to go for it. 

“You never know where your pitch might take you.”

Entrants have until 18 August to apply to the competition, with local heats being held within council areas throughout the autumn.

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