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its4women.co.uk Breast Screening Drive for Action Cancer


Taking place in October, Action Cancer's Breast Cancer Awareness Month, in partnership with its4women.co.uk, works to raise awareness of the prevalence of breast cancer and to encourage women to be breast aware.

Coleraine based MCL InsureTech, the business behind online car insurance brand its4women.co.uk, is empowering people to raise funds for the charity’s unique breast screening service.

Action Cancer is the only charity in the UK and Ireland to offer free breast screening to asymptomatic women aged 40 – 49 and over 70, those who fall outside the NHS screening age range (50 – 70). All mammograms (breast screenings) provided by Action Cancer are free to the women being screened but now cost the charity approximately £120.

Gareth Kirk Action Cancer Chief Executive said: “This Breast Cancer Awareness Month (BCAM), we welcome the fact that other breast cancer charities join with us to raise awareness of the need for women to be breast aware and attend for breast screening. The reality is that the only breast cancer screening service available for local women and provided by a charity is from Action Cancer”.

Appointments for the unique and free screening are now available at Action Cancer House in Belfast and on board the charity’s Big Bus, supported by SuperValu and Centra, which travels throughout Northern Ireland bringing this life saving service to the women of Northern Ireland in their own community. Book an appointment online at www.actioncancer.org or by calling 028 9080 3344.

Breast Friends

This year marks the second in partnership with its4women.co.uk. The online car insurance provider is continuing their pledge that for every £1 raised by the general public through “Breast Friends” events it will donate £1 to a total value of £90,000 over a 3 year period.

Kerry Beckett, Marketing Manager, its4women.co.uk, said: “Our ethos is one of empowerment, to help everyone realise their potential. We believe that involves encouraging your loved ones to feel inspired to sign up for health checks, so the Breast Friends campaign is one we are deeply committed to.

“We are supporting friends and families across Northern Ireland to seek an early detection of breast cancer that will ultimately save lives. Our shared goal is to raise a grand total of £180,000. This will provide 1,500 breast screening appointments for local women, saving approximately 10 lives and providing peace of mind to the vast majority of women.”

For your fundraising pack get in touch with Leigh Osborne on 028 9080 3347 or email losborne@actioncancer.org. You can view more about the campaign by watching the Breast Friends video on Action Cancer’s YouTube page https://youtu.be/h5shP36gYTk.

Paint the Town Pink

Who can resist the combination of cake, coffee and donating to a good cause? As October is Breast Cancer Awareness Month, the team at Action Cancer is inviting local businesses to support their ‘Paint the Town Pink’ (PTTP) campaign to raise urgent funds towards the charity’s lifesaving breast screening service. Sponsored by Johnsons Coffee, this campaign is aimed at local businesses coming together to raise funds at a critical time.

Why not host a virtual or a socially distanced PTTP fundraiser? Contact Lucy McCusker via email lmccusker@actioncancer.org at Action Cancer for your fundraising pack which has everything you need to start thinking pink including coffee sachets, chocolate, bunting and pin badges.

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